Blog

The Forgetting Curve Is Eating Your Event ROI

Posted July 2, 2026

Picture this. You’ve just wrapped a three-day conference. Half a million dollars invested. World-class speakers. A packed ballroom full of people who were genuinely engaged, genuinely inspired, and genuinely ready to do things differently. People…

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Why Great Events Don’t Stick — And What to Do About It

Posted May 27, 2026

You planned everything perfectly. The venue was right. The speakers were polished. The AV worked — mostly. Attendance was strong, the feedback forms came back positive, and the rah rah post-event email landed in everyone’s…

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How Curated Networking Activates Event Audiences

Posted April 13, 2026

Networking Without the Awkward For years, networking at conferences followed a familiar pattern: a crowded reception, a drink in hand, and the quiet hope that something useful might happen. Sometimes it did. But more often,…

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Event Trends for 2026: What We’re Noticing About Conferences and Meetings

Posted March 4, 2026

(And Why We’re Rethinking the Way We work with Clients to Design Them) Over the past year, we’ve been deep in conversations with clients about their upcoming conferences, leadership summits, and annual meetings. Something interesting is…

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Why Re-Thinking Event Design Matters More Than Ever

Posted October 9, 2025

After three decades in the event world, we’ve seen the same truth play out time and again: even the most inspiring meetings, conferences, and retreats can fade fast unless there’s a clear strategy that connects…

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How to Maximize Event ROI: The Key Questions to Ask Before Booking a Keynote Speaker

Posted August 30, 2025

Event ROI Starts Here: The One Question Every Event Planner Should Ask Before Booking a Speaker Whether you’re planning a national conference, a regional employee event, or a high-impact leadership summit, you’re probably juggling a…

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The Future of Events: Redesigning Engagement for Modern Audiences

Posted June 9, 2025

There’s a quiet revolution happening in the events industry—and it’s one we can’t ignore. What is the future of events? As I speak with clients, watch audiences engage, and reflect on the changes we’ve seen…

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8 AI Keynote & Workshop Speakers who will get you caught up!

Posted May 11, 2025

Let’s reframe the conversation: AI is for leaders, doers, and changemakers — like you. It’s about building confidence, not just competence — and making sure no one gets left behind in the shift that’s already…

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Adapting to Gen Z and Millennial
Event Attendees

Posted April 7, 2025

As Gen Z and younger Millennials become a growing presence at conferences and events, their preferences are reshaping the way we plan and deliver meaningful experiences. These audiences value interactivity over passivity, authenticity over polish,…

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Event Attendees

How to Maximize your RSP (Return on Speakers)

Posted March 14, 2025

If you are working on your 25/2026 budgets and thinking ahead to the strategic meetings and conferences that are on the planning table, you are likely thinking about all the ways you can stretch your meeting dollar. We see clients working hard to negotiate the best contracts with hotels, reviewing F&B budgets, scrutinizing AV orders (this category has skyrocketed since Covid), but not necessarily taking a look at speaker opportunities and how to maximize your RSP (Return on Speakers). This is an area that deserves some exploration!

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The Best Meeting Room Layouts for Maximum Impact

Posted February 7, 2025

We've spent a lot of time in conference rooms, and one of the most important things I’ve learned is that the layout of your meeting room can greatly affect the outcome. It is absolutely essential to keep in this mind when planning your next event. 

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Jet Lag or Jackpot: Navigating Speaker Travel Within Your Budget

Posted October 11, 2024

Traveling as a speaker can be both exciting and exhausting. Between dealing with jet lag and staying within your budget, it can feel like hitting the jackpot when everything falls into place. But we’re here…

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Crucial Conversations: The Speaker Pre-Event Call

Posted October 11, 2024

Your speaker is booked, confirmed, and your event date is fast approaching! Now is the perfect time to schedule the crucial speaker pre-event call with your management team. This call is essential to ensure that…

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