As Gen Z and younger Millennials become a growing presence at conferences and events, their preferences are reshaping the way we plan and deliver meaningful experiences. These audiences value interactivity over passivity, authenticity over polish, and personalization over one-size-fits-all programming. They care deeply about sustainability, well-being, and content that feels relevant to their lives.
For meeting planners, association leaders, and corporate event organizers, it’s time to think differently. Understanding and adapting to these evolving expectations isn’t just a nice-to-have—it’s essential for staying relevant, engaging, and impactful in the years ahead. Take a look!
1. Shorter Keynotes
Studies suggest that people, especially younger generations, are more likely to stay engaged in presentations that are 30 minutes or less. Shorter segments allow speakers to deliver focused, high-impact messages without losing the audience’s attention.
- Bite-Sized content that’s quick and to the point making it easier for attendees to stay engaged and retain key messages.
- More time allocated for Q&A sessions, breakout discussions, or interactive segments, which are preferred by younger audiences. They value opportunities to interact directly with speakers and peers, enhancing their overall engagement.
2. Interactivity and Engagement
Millennials and Gen Z event attendees want experiences that allow for active participation rather than passive listening. They look for interactive sessions, such as live polls, roundtable discussions, and hands-on workshops.
- Use technology like live audience polling, chat features, and voting to engage them in real-time.
- Create breakout sessions and networking activities that encourage direct interaction with speakers and peers.
3. Personalization & Customization
Millennials and Gen Z value personalization in their event experiences. They prefer options that allow them to choose their own agenda based on their specific interests and needs.
- Offer a menu of breakout sessions, workshops, and networking opportunities so attendees can build their own schedule.
- Use event apps that allow participants to select sessions, create a personalized agenda, and receive tailored recommendations based on their interests.
4. Immersive and Experiential Elements
These generations are attracted to experiences that are memorable and visually engaging. They prefer experiential formats that immerse them in the content or allow them to experience something hands-on.
- Integrate AR/VR experiences, interactive exhibits, or product demos.
- Host experiential workshops that tie into the event’s themes, such as team-building activities or design-thinking sessions.
5. Focus on Well-being and Mindfulness
Millennials and Gen Z event attendees highly value mental and physical well-being, even in a professional setting. They prefer events that acknowledge the importance of wellness and work-life balance.
- Include wellness breaks with activities like guided meditation, yoga, or mindfulness sessions.
- Provide access to quiet spaces or relaxation zones where attendees can recharge during breaks.
6. Sustainability and Eco-Conscious Practices
Millennials and Gen Z are highly eco-conscious, and they gravitate towards events that reflect sustainable practices.
- Use digital tickets, reusable materials, and eco-friendly swag.
- Host zero waste events and consider working with venue on food recovery program and deliver to shelters or community groups
By incorporating these preferences, event planners can create formats that resonate deeply with Millennial and Gen Z attendees, fostering engagement and leaving a positive impression.
Enjoyed this post? Here’s more tips and ideas to help you with the planning and execution of your next event:
How to Maximize your RSP (Return on Speakers)
The Best Meeting Room Layouts for Maximum Impact
Hire a Professional MC to Elevate Your Next Event – 4 Insider Tips