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Speaker Bio

After decades of helping big brands engage people, David Allison recognized that demographics weren’t working like before. Gender roles were blurred, age has nothing to do with how we behave, and our income doesn’t change what’s in our hearts. Instead, our values drive our behavior and our shared values that engage people and influence outcomes. So he launched the Valuegraphics Project to turn human values into data and create a revolutionary new approach to inspiring action – with the enormous power of shared human values.

Today, after nearly a million surveys in 152 languages, David is the world’s foremost human values expert, with two best-selling books and an international speaking career. Innovative organizations like PayPal, Lululemon, and the United Nations Foundation use David’s data to connect with people in new, more profound ways – by honoring what they value. He coined the term valuegraphics to describe his unique approach to understanding people, which now appears next to demographics in textbooks used on campuses worldwide. Valuegraphics have been featured in Forbes, INC Magazine, and the Harvard Business Review, and his latest book, The Death of Demographics, was hailed by critics as “Convincing, insightful, and…revolutionary.”

He’s developed an entirely new and powerful way to address any issue, and seize any opportunity by leaning deep into a fundamental human truth: we are what we value. His highly engaging and passionate keynote delivery, combined with game-changing insights, make his keynote presentations entirely unique can’t-miss events.

Speaker Topics

The Science of Values-Based Leadership

Leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.

Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.

Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal.

Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.”

Passion & Purpose – Not Ping Pong & Pizza

Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.

It’s no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way.

Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don’t want ping pong tables and free pizza. Give them more of what they value, and you’ll unlock their true passion and full potential.

Boosting Sales by Being Human

Drive marketing ROI and explosive sales growth with human values, using data and insights from the world’s leading expert.

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things?

For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.

You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.

The Blueprint for Belonging

Discover how to create a culture of belonging from the world’s leading expert on human values.

As a gay man and an Indigenous Canadian, I know the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire me simply by speaking to my demographic labels. That’s nothing more than stereotyping, and it doesn’t work. You need to understand my values — the things that make me who I am deep inside my heart. So where does that leave organizations who want to cultivate a culture of belonging?

As a human values expert, workplace culture keynote speaker and 2x best-selling author, I’ve conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, I’ve identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong.

In my keynotes I share our proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value.  These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!

The Superhuman Antidote to AI

Learn David Allison’s revolutionary values-driven approach to help you thrive alongside AI, and the next disruptive tech too.

Businesses don’t like risk, and the blend of chaos, emotion, and complexity that we call “the human factor” is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David Allison does in this keynote.

David’s team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations. Now we can combine revolutionary new super-machines like AI with a revolutionary new understanding of the humans who use them. It’s the combination we need to solve any problem and achieve any goal.

Backed by nearly a million surveys completed in 152 languages, David’s transformative keynotes reveal the exact values that drive people with unprecedented detail and clarity. It’s no wonder his work is included in college textbooks used worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

As businesses strive to remain relevant in a tech-driven landscape, David Allison’s fast-paced and fascinating keynotes serve as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially human. To thrive alongside super-technologies like AI – and whatever comes next – we must be superhuman. Values are the answer. David will show you how to put them to work.

Testimonials

The best speaker we’ve had since Malcolm Gladwell.

Cathy Chandler, Deputy Exective Director, American Gem Society

David is the Mick Jagger of human values…thrilled with what he delivered.

Erin Roddie, Director, Cube Business Media

David’s keynotes inspire everyone with the transformational power of values.

Carina Bauer, CEO, IMEX Group

Phenomenal. People were raving!

Erica Campbell, VP Global Public Relations, Hines

Freddie Mercury, Winston Churchill, Tony Robbins and Seth Godin all rolled into one!

Kyle Dunn, Managing Director of Business Development , MJ Hudson

He took the time to understand us, and show us how to apply the research. Outstanding!

Dave O’Brien, NAPFA Board Chair

So customized for our industry, a joy to work with. Book him!

Carolynne Hoshooley, VP of Member Services, The Gift Association

Extremely well received and already getting our people to think differently!

Darren L. Temple, COO, Meeting Professionals International

Amazing delivery on stage! Hit it out of the park!!

David Macadam, CEO , Middle East Council of Shopping Centers

Smart, relevant, engaging, and an absolute delight to work with. 12/10.

Danielle Lamothe, Vice President, Canadian Society of Association Executives

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