Speaker Bio
Natalie Doyle Oldfield is the leading expert on how companies grow revenue by creating trusted relationships with customers and employees. She is the author of Trusted: The Proven Path to Customer Loyalty and Business Growth and The Power of Trust: How Top Companies Build, Manage and Protect It and is the President of Success Through Trust.
Natalie has been named one of the World’s Top Thought Leaders in Trust for 5 consecutive years by Trust Across America and received a lifetime achievement award from the same organization alongside other leaders like Starbucks founder and CEO Howard Schultz and author Stephen M.R. Covey. Natalie is the creator of The Client Trust Index™, an evidenced-based diagnostic that quantifies a company’s Trust Equity™. Utilizing these tools along with her data-backed, proprietary Trust Building framework, Natalie has consulted with and trained hundreds of companies across the globe to sharpen their ability to build and maintain profitable relationships that lead to company growth by instilling her Eight Principles of Trust.
Recognized as one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, Natalie holds a Masters in Communications and Public Relations, a Certificate in Management, a Bachelor of Public Relations and a Bachelor of Arts. Her graduate studies focused on How Organizations Build and Measure Trust with Stakeholders. A former Chief Marketing Officer, Natalie spent 25 years in business before founding Success Through Trust.
Natalie is a sought-after keynote speaker, podcast guest and writer. Her insights have also been featured by The Economist Impact as a Business Trust Expert, and she is a contributor to Forbes. Natalie lives in Halifax, Nova Scotia, Canada and enjoys book clubs, golf, sailing and travelling with her husband and her young adult children.
Speaker Topics
Erosion of your customer base, fewer customer referrals, declining sales, and shrinking margins are not necessarily signs of a slowing market. They might well be symptoms of low levels of customer trust.
In today’s uncertain world, companies are facing more scrutiny from a more informed and critical customer than ever before. The tolerance level for unethical behaviour is continuing to fall. Customers are paying more attention and they are demanding more accountability and transparency. They want to see a social conscience. They want to buy from companies they trust.
Natalie inspires participants to create action plans that enable every person in your company to play their unique role in growing the business and improving customer experience. They’ll be given practical how-to’s and be inspired to put new actions and word plan in place to dramatically boost business performance.
Using case studies audiences learn:
*What customers are saying about you when you are not listening
*The science and the evidence behind the decision-making process that every customer goes through before deciding to trust you
*Build strong customer relationships built on the power of trust
*The power of promise – keeping your word
This speech is for organizations who are looking to inspire their teams, align everyone’s focus on serving the customer, and create a high-performance culture. This one-of-a-kind speech can help breathe more customer focus, trust and energy into your organization.
Customer loyalty is a precious commodity; painstaking to build and easy to lose in today’s fickle market. If your organization wants to gain market share by strengthening and maintaining loyalty with clients and customers, you need Natalie. Her enlightening message has real-world future-forward strategies; especially critical in today’s uncertain times. With the powerful combination of strategic insight, solid strategy and relatability, Natalie will have your audience saying, “she changed our thinking,” and “we can do this.” And they’ll be absolutely right.
Using deep analysis and worldwide case studies, Natalie will share:
*Real reasons why people buy
*Why trust is the number one business builder
*How to become the most trusted provider in your field
*A proven plan, based on science and evidence, to build a superior and unbeatable and evergreen brand.
Employees who trust each other outperform. Trust increases productivity, engagement and innovation. Natalie inspires audiences to create a work culture and environment that dramatically improves organizational performance.
Audiences discover how to:
*Identify trust challenges in their organization and or department
*Incorporate trust into behavior and language
*Strengthen and build trust within teams
*Apply the 8 principles to drive employee performance
Testimonials
Natalie’s workshop was insightful, clever and impactful. Natalie taught us that the art of selling begins with Trust. Our advisors finished with action items and practical steps to build deeper relationships with customers.
Natalie’s keynote hit it out of the park. Best presentation of the conference.
Challenging, motivating and inspiring. Best speaker of the conference.
Highly recommend Natalie – she is passionate and committed, she provided good insight and client strategies to grow the business. Best speaker of the conference.
Great speaker. I was completely engaged.
Natalie’s keynote at our national conference was a highlight ( nice surprise and a huge hit). She was charismatic, interactive and entertaining and informative all at the same time.
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