Matt Symes

In a world where member expectations shift overnight, attention is fragmented, and AI is rewriting the rules of engagement, standing still is not an option. The most successful associations aren’t just responding to change—they are leading it. They are using AI to predict trends, data to make smarter decisions, and bold leadership to shape the future of their industries.

In this transformative keynote, Matt Symes—an experienced strategist and leadership expert—challenges association leaders to rethink their approach to growth, engagement, and relevance. Drawing from real-world case studies, cutting-edge AI applications, and leadership psychology, Matt delivers an actionable playbook for navigating uncertainty, fostering innovation, and ensuring your association thrives in an unpredictable world.

Key Takeaways for Association Leaders:

✅The New Leadership Imperative – Why associations must shift from being passive institutions to proactive, strategic leaders in their sectors.
✅Relevance & Member Engagement in the Digital Age – How to attract, retain, and engage members by delivering real value beyond traditional conferences and networking.
✅ Agility & Adaptability – Practical strategies for leading through uncertainty, navigating industry shifts, and staying ahead of disruption.
✅ Culture & Change Management – How to foster a culture of innovation and resilience within association teams and leadership structures.
✅ Strategic Positioning & Thought Leadership – How associations can leverage their expertise, data, and networks to shape policy, influence industries, and elevate their profile.

This is not just another keynote—it’s a wake-up call. The old playbook is obsolete. AI is changing the game, and the associations that embrace it now will define the future. Are you ready to lead?

What if the customers or clients  you’re focusing on aren’t the ones who will drive your business forward? Many organizations assume they know their ideal clients, but in reality, they cater to the loudest voices rather than the most valuable relationships. In an era where artificial intelligence (AI) is revolutionizing business operations, understanding your customer goes beyond traditional methods. Success hinges on your ability to deeply understand, assess, and prioritize the right clients. This keynote/workshop provides a practical roadmap for ensuring you’re not just chasing customers—but cultivating the right ones.

Learning Outcomes:

• Develop a Deep Customer Obsession – Gain the tools to immerse yourself in your customers’ world, ensuring you stay ahead of their evolving needs.
• Identify and Prioritize Ideal Clients – Learn to distinguish between high-value clients and those who drain resources, so you can focus on relationships that truly matter.
• Implement Disciplined Client Selection – Discover how to confidently say ‘no’ to the wrong clients and build a framework for attracting the right ones.
• Refine the Customer Journey – Learn how to analyze and improve every touchpoint to create a seamless and engaging experience that builds loyalty.
• Align Decisions with Long-Term Vision – Ensure every client interaction supports your broader business goals, reinforcing trust and consistency.

By embracing these principles,  organizations will be equipped to create deeper customer connections and drive sustainable success in a shifting marketplace.

The second most important role in most Silicon Valley giants is now the head of Human Resources. In a connected world, dominated by knowledge and service work, those in the cutting edge are rethinking how they manage Human Resources. This keynote is designed to bring together some new thoughts and best practices on HR and how the best are helping their people grow and thrive – not only as contributors at work, but holistically as people. Do you really know your customer?